Tuesday, November 5, 2013

Your Daily Dozen

Here is a great question for storytellers and other performers:

How many marketing contacts will you make today?  ONE?  FIVE?


Let me make a recommendation and suggest you start your marketing each day by planning a "DAILY DOZEN".

Though doing a dozen pushups, pullups, squats or running a dozen blocks is great for your health, if you want to increase the number of gigs you get, try my Daily Dozen.

What is the world is My Daily Dozen?

Simple. A Daily Dozen is a dozen contacts each day to find paying gigs.

What kind of contacts?

Whatever you want them to be!  Send out a dozen postcards, letters or brochures. Make a dozen first contact or follow up phone calls, hand out a dozen business cards, or better yet, a dozen post cards. My preference is 12 postcards each day (followups are not a part of this count for me and are separate).

Mix it up. Send our six post cards and do follow up call to six places you sent post cards to. Just do something each day on a regular basis and be consistent about your marketing every day.

I know it doesn't sound like much, but 12 contacts each day means 60 each week, 240+ contacts each month.

That is 3,120 contacts in the next year.

Sure, you won't get 3,000 gigs, but what if ONE PERCENT of those contacts turned into paying gigs? 

Would your calendar look better with 31 additional gigs? 

How about your pocketbook?