Many storytellers and other performers regularly send out newsletters by e-mail and snail mail (printed mail). I receive several and read them occasionally. I do not subscribe to newsletters because I plan on needing a storyteller anywhere in the near future for an upcoming gig. I would recommend myself! I tend to take a controversial stand on newsletters in general. I don't like them and don't use them for marketing. My personal opinion is that they do little to bring in business.
I have heard all the arguments made by those who send them out. Yes, they help with your exposure. Exposure to the same mailing list over and over. Hopefully that is to past venues as well as fans. However, there are other more productive ways to get gigs.
If you do choose to do a newsletter, what is your "call to action"? Are you asking the reader to buy a recent CD, to hire you for a storytelling gig, buy your new book? Good marketing pieces always have some sort of call to action. ASK for SOMETHING!
Start saving the junk mail you get. Not the coupons, just the ones that have an ASK. Look at how they are organized. Get ideas and run with them. Here is a great idea - do a newsletter to mail to specific prospects and offer a discount to anyone responding within 30 days!
You might be surprised and get a gig!!!
I have heard all the arguments made by those who send them out. Yes, they help with your exposure. Exposure to the same mailing list over and over. Hopefully that is to past venues as well as fans. However, there are other more productive ways to get gigs.
If you do choose to do a newsletter, what is your "call to action"? Are you asking the reader to buy a recent CD, to hire you for a storytelling gig, buy your new book? Good marketing pieces always have some sort of call to action. ASK for SOMETHING!
Start saving the junk mail you get. Not the coupons, just the ones that have an ASK. Look at how they are organized. Get ideas and run with them. Here is a great idea - do a newsletter to mail to specific prospects and offer a discount to anyone responding within 30 days!
You might be surprised and get a gig!!!
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