I am hoping you purchased your 2013 calendar long ago and are already writing down appointments and gigs for this New Year! I purchase an 18 month calendar every June so I can have the next year available at all times. I know, yes, there are online, computer and even phone apps.
I use a daily/monthly calendar so I can see a whole month at a time and use the day page to make notes, write down specific info about gigs like addresses, phone numbers and contact people.
I think it is easier,at least for me, to plan my travels and my month when I can see the whole and use it to plan.
As you look at that new calendar, let me encourage you to think with your marketing hat on and begin blocking out marketing opportunities. I often use hi-lighters to do this. It is a great way to not only find opportunities, but also it will help you plan when to do mailings, e-mails and phone calls.
For example, Martin Luther King Day is on January 21. This is a great opportunity to market stories about civil rights, equality and believing in dreams that can change the world.
February is Valentines Day and has great opportunities for stories about love, sacrifice (do you know the story of St. Valentine?), humorous stories about marriage and couples.
March could be Irish stories and Celtic stories. Passover begins March 25 and this year Easter is March 31 and an opportunity for religious stories of faith.
There are plenty of other holidays that can inspire your marketing. don't forget the seasonal storytelling also with scary stories in October, fall stories of harvest and change. Christmas stories!
Then last of all, gigs that happen only during certain times - Summer Reading Program around here is mostly June and July. Many libraries have already scheduled their programs LAST FALL!
Your marketing should be 3-6 months out usually. There are always exceptions, but if you plan well in advance and market in advance you should see that calendar filling up more in 2013.
More about that later!
I think it is easier,at least for me, to plan my travels and my month when I can see the whole and use it to plan.
As you look at that new calendar, let me encourage you to think with your marketing hat on and begin blocking out marketing opportunities. I often use hi-lighters to do this. It is a great way to not only find opportunities, but also it will help you plan when to do mailings, e-mails and phone calls.
For example, Martin Luther King Day is on January 21. This is a great opportunity to market stories about civil rights, equality and believing in dreams that can change the world.
February is Valentines Day and has great opportunities for stories about love, sacrifice (do you know the story of St. Valentine?), humorous stories about marriage and couples.
March could be Irish stories and Celtic stories. Passover begins March 25 and this year Easter is March 31 and an opportunity for religious stories of faith.
There are plenty of other holidays that can inspire your marketing. don't forget the seasonal storytelling also with scary stories in October, fall stories of harvest and change. Christmas stories!
Then last of all, gigs that happen only during certain times - Summer Reading Program around here is mostly June and July. Many libraries have already scheduled their programs LAST FALL!
Your marketing should be 3-6 months out usually. There are always exceptions, but if you plan well in advance and market in advance you should see that calendar filling up more in 2013.
More about that later!
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