Want a great way to learn more about marketing yourself as a storyteller or performer? Here is a simple way to learn more about marketing:
See what business are paying marketing companies to produce. Go through and read the pitches, look at the photos, feel the paper. What catches your eye? Which ones are your favorites? Which ones are just worthless, not interesting and not worth a second look?
Each day save your favorites and keep a stack for a week or two. At the end of that period go through the favorites and begin to pull out the best pitches.
Then ask yourself these questions:
Why did I like this one? Was it the pictures? The pitch? Did I want or need what they were selling? Was it clear as to what they were selling? Were the benefits of purchasing the item clear and well defined? Why would someone buy the item based on the piece of mail you have? Is there a clear and definite "ASK"? Is there a "Call To Action"? Is there any sense of urgency or a limited time offer?
Now, get your marketing materials out and put them beside the "professionally done" junk mail you have selected. How does your marketing material look next to the professional pieces?
Is it clear what you are selling? Is your pitch to the point? Are the benefits on your marketing pieces clearly defined? Do you ASK for anything? Do you have a "Call To Action"?
Do a review of your materials and try to look at them from the point of view of the folks that will be receiving them.
Now, the hard question: If a potential venue receives my marketing materials in the mail... will they just go in the trash OR will they take a second look?
Troubled by the answers that come to your mind? Then maybe it is time to refresh your marketing materials!
EXAMINE YOUR JUNK MAIL!
See what business are paying marketing companies to produce. Go through and read the pitches, look at the photos, feel the paper. What catches your eye? Which ones are your favorites? Which ones are just worthless, not interesting and not worth a second look?
Each day save your favorites and keep a stack for a week or two. At the end of that period go through the favorites and begin to pull out the best pitches.
Then ask yourself these questions:
Why did I like this one? Was it the pictures? The pitch? Did I want or need what they were selling? Was it clear as to what they were selling? Were the benefits of purchasing the item clear and well defined? Why would someone buy the item based on the piece of mail you have? Is there a clear and definite "ASK"? Is there a "Call To Action"? Is there any sense of urgency or a limited time offer?
Now, get your marketing materials out and put them beside the "professionally done" junk mail you have selected. How does your marketing material look next to the professional pieces?
Is it clear what you are selling? Is your pitch to the point? Are the benefits on your marketing pieces clearly defined? Do you ASK for anything? Do you have a "Call To Action"?
Do a review of your materials and try to look at them from the point of view of the folks that will be receiving them.
Now, the hard question: If a potential venue receives my marketing materials in the mail... will they just go in the trash OR will they take a second look?
Troubled by the answers that come to your mind? Then maybe it is time to refresh your marketing materials!
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