If I could only have one sales tool in my tool kit it would have to be my business card. Why?
How often are you asked for your phone number? I never just blurt out my number. I get out a card and give it to the person asking for my number. You wouldn't believe the times folks have said, "Wow, you're a storyteller!". If I have something I need to write down for someone... you guessed it. I write it on the back of my card.
As I am talking with someone and they ask what I do I simply reach for my card. They read it immediately and usually comment.
Business cards are easy to place in a letter or card. Anytime I send a "Thank You" I enclose a business card.
When I perform I always have a stack of cards I pass out to those who ask. It is a lot cheaper than handing out brochures. I DO keep a few brochures or postcards with me and pass them along to folks who have a serious inquiry at a gig.
IMPORTANT TIP: Always give someone who asks about scheduling more than one business card. At the end of a gig give the person who invited you several cards and ask them to pass the cards along.
Stephen Hollen is an award winning storyteller, humorist and Mark Twain Impersonator living in Beavercreek, Ohio. He performs and tells stories in Ohio, Kentucky, Indiana, Tennessee, West Virginia, Michigan and throughout the USA.
- First, I can carry business cards in my pocket or wallet - AND I do!
- It is easy to pass along to others and small enough for them to put in their pocket or wallet.
- Business cards can define who you are and what you do in a small space.
- They are cheap. I am a fan of Vistaprint.com and there are ALWAYS deals for business cards.
How often are you asked for your phone number? I never just blurt out my number. I get out a card and give it to the person asking for my number. You wouldn't believe the times folks have said, "Wow, you're a storyteller!". If I have something I need to write down for someone... you guessed it. I write it on the back of my card.
As I am talking with someone and they ask what I do I simply reach for my card. They read it immediately and usually comment.
Business cards are easy to place in a letter or card. Anytime I send a "Thank You" I enclose a business card.
When I perform I always have a stack of cards I pass out to those who ask. It is a lot cheaper than handing out brochures. I DO keep a few brochures or postcards with me and pass them along to folks who have a serious inquiry at a gig.
IMPORTANT TIP: Always give someone who asks about scheduling more than one business card. At the end of a gig give the person who invited you several cards and ask them to pass the cards along.
Stephen Hollen is an award winning storyteller, humorist and Mark Twain Impersonator living in Beavercreek, Ohio. He performs and tells stories in Ohio, Kentucky, Indiana, Tennessee, West Virginia, Michigan and throughout the USA.
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