Tuesday, August 7, 2012

Mad Marketing Rush Begins Today

Saturday was the Hard Times Marketing Workshop.  It was a great day and lots for all who participated to think about and do!  I have one more week of Summer Tour and will be in Erie, Pennsylvania, Westlake, Ohio and along the coastline of Lake Erie in a few days.

Today I begin another Mad Marketing Rush and am inviting them... and you to join me and see what happens.  ARE YOU IN?

Here is how I plan to begin and how you can do your own Mad Marketing Rush:

  • Select one or two PROGRAMS to market heavily for the next 30, 60 or 90 days.  If you need time to prepare, that is fine.  Just start now getting things ready.
  • If you have postcards for those programs great!  If not, go to Vistaprint.com to design and order program specific postcards.  Be sure to have a CALL TO ACTION like "Call Now To Book" or perhaps, "Ask about special Early Bird Booking Rates".
  • Take his week to select venues within a 30, 60, 90 minute circle around your home base.  Begin with the venues within the 30 minute circle.  Get specific names, if possible.
  • Plan on mailing 10-20 postcards weekly.
  • Follow up either by e-mail or phone to each contact.

Last - Let others know about your successes!

Let me know... ARE YOU IN?

3 comments:

  1. My projects will be finishing up my October for Scary Stories - I still have a few dates left. Twain for Fall and Spring and beginning to find some Red Suit gigs, though folks usually wait till the last minute to schedule those.

    What about your projects?

    ReplyDelete
    Replies
    1. I've got a stack of sleeping postcards from my publisher, The History Press, wanting a wake up call. Libraries and historic sites will want this "Legend of Sleepy Hollow Storyteller" in Ocotber. I need to get the spirits moving.

      Delete
  2. Waiting to confirm my first gig of the Rush! It is going to be fun!

    ReplyDelete

Take a moment to let me know what you think! Join the conversation.