I suspect one of the most misunderstood names - or titles I have ever used is "Storyteller". Every sort of entertainment person latches on to it from movie directors to musicians. So many folks suggest they are storytellers through their novels, music, television shows, movies and even art.
According to the Merriam-Webster Dictionary the first recorded use of the word storyteller was in 1709. Synonyms there include: fabricator, fabulist, fibber, prevaricator and liar. Make you feel good, right?
Thesaurus.com is a little better for synonyms:bard, fabler, minstrel and my favorite - raconteur, among others.
My friend Jackie at story-lovers.com has a whole page of names and definitions i enjoyed reading:
http://www.story-lovers.com/listsstorytellernames.html
All that to make this point: Who are you and what do you do?
WHAT EXACTLY IS A STORYTELLER?
You better be able to articulate this and do it well if you plan on growing your business! Answering those two questions will help you define your BRAND.
If you don't develop your Brand others will! So, what is that?
It is simply how you define yourself, your services, the things that make you stand out from the crowd. It is your identity defined and even symbolized... like the Nike "swoosh", Coke, McDonalds. These are all names of companies that spend a lot of time defining who they are in the marketplace.
Why is that important to you? Because if you know who you are and what you do - you can have the same message, look and product through all your marketing!
And you might even get more gigs with a little better clarity!
According to the Merriam-Webster Dictionary the first recorded use of the word storyteller was in 1709. Synonyms there include: fabricator, fabulist, fibber, prevaricator and liar. Make you feel good, right?
Thesaurus.com is a little better for synonyms:bard, fabler, minstrel and my favorite - raconteur, among others.
My friend Jackie at story-lovers.com has a whole page of names and definitions i enjoyed reading:
http://www.story-lovers.com/listsstorytellernames.html
All that to make this point: Who are you and what do you do?
WHAT EXACTLY IS A STORYTELLER?
You better be able to articulate this and do it well if you plan on growing your business! Answering those two questions will help you define your BRAND.
If you don't develop your Brand others will! So, what is that?
It is simply how you define yourself, your services, the things that make you stand out from the crowd. It is your identity defined and even symbolized... like the Nike "swoosh", Coke, McDonalds. These are all names of companies that spend a lot of time defining who they are in the marketplace.
Why is that important to you? Because if you know who you are and what you do - you can have the same message, look and product through all your marketing!
And you might even get more gigs with a little better clarity!
Stephen, I never thought about it before, but I now notice that you put "Storyteller"* in front of* your name, instead of at the end. I do, too!
ReplyDeleteOf course, I end up being alphabetized under "S" in some lists, but that's really not a bad place to be! New customers wouldn't look under my name, anyway, yet they'll notice "Storyteller" in caps at the beginning of the line and maybe get curious.
That's my excuse, and I'm sticking to it!