Now, I know you are already finishing up all your marketing plans for 2013, but there is one item that should be on your "to do" list for 2012.
Why not take a moment and send a simple note or "Thank You" note to each venue or person that hired you this year? I am not suggesting anything complicated or extreme.
Also, don't make it about marketing or selling something else. Remember, these are the folks that paid you, that hired you, that believed in you enough to schedule a gig. For that we should ALWAYS be grateful.
My personal choice would be for you to HAND WRITE each note. Hand written notes say so much about you and go so much further in expressing gratitude. If you don't have time to hand write a note do what you can... but DO IT!
Last of all, HAND ADDRESS each envelope. Make it personal for the holiday season.
Take the time to do it right. Who knows, it might get you a gig or two in the future!
Stephen,
ReplyDeleteThank you for the post; terrific information as always. I do something similar.
After each performance give me clients a "thank you" gift at the end of each performance. I beautiful notepad with antique storytelling illustrations and quotes, designed by Jackie Baldwin at
www.story-lovers.com At the bottom of each note pad is my contact information is small lettering so it doesn't scream "marketing."
It is amazing how many clients have told me that it is the first thank you gift they have ever received. They are always so grateful for this small gesture.
Karen Chace
www.storybug.net
Very important point, Karen. In this case I am suggesting an "in addition to" Thank You note that is end of year and seasonal, not an "instead of" Thank You after a gig.
ReplyDeleteThe after gig Thank you is absolutely essential and I think a performer can gain so much by taking a moment to do so.
This end of year Thank You goes above and beyond. It shows some class. As I read online recently...
"The extra mile never has much traffic."