What does your first quarter look like for next year?
Do you have the number of gigs you want? Is the calendar full?
Do your coffers jingle with coin of the realm?
NO? Then what are you doing about it?
First quarter tends to be slow for me. December was always slow for me... so I created Storytelling Santa and I don't have too many days off in December. I try to take time off to rest and recover after a crazy December schedule.
I try also to find opportunities for that cold and dreary first quarter with PROGRAMS that fit seasonal needs.
How about marketing "Stories to Warm the Soul on Cold Winter Nights" and offering special pricing for January?
Try Stories about Marriage and Love for February and Valentines Day, stories about freedom and equality for the days surrounding Martin Luther King Day. Celtic and Irish stories (my heritage after all) for March and St. Patrick's Day?
Ever wonder why WHITE SALES are in January? Because the stores want you to have a reason to shop in January!!!
So, why not create a "WHITE SALE" of your own and find opportunities during those slow months??
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